In economics, effective demand ( ED) in a market is the demand for a product or service which occurs when purchasers are constrained in a different market. It contrasts with notional demand, which is the demand that occurs when purchasers are not constrained in any other market. In the aggregated market for goods in general, demand, notional or effective, is referred to as aggregate demand. The concept of effective supply parallels the concept of effective demand. The concept of effective demand or supply becomes relevant when markets do not continuously maintain equilibrium prices.Hal Varian, 1977. "Non-Walrasian equilibria," Econometrica, April, 573-590.Robert W. Clower, 1965. "The Keynesian Counter-Revolution: A Theoretical Appraisal," in Frank Hahn and F.P.R. Brechling, ed., The Theory of Interest Rates. Macmillan. Reprinted in Clower, 1987, Money and Markets.pp. 34-58.Robert Barro and Herschel Grossman, 1976. Money, Employment, and Inflation, Cambridge Univ. Press.
Conversely, if there are goods market , individuals may choose to supply less labor (and enjoy more leisure) than they would in the absence of goods market disequilibrium. The amount of labor they choose to supply, contingent on the constraint on the number of goods they can buy, is the effective supply of labor.
Another example involves spillovers from credit markets to the goods market. If there is credit rationing, some individuals are constrained in the number of funds they can borrow to finance goods purchases (including Durable good and houses), so their effective demand for goods, as a function of this constraint, is less than their notional demand for goods (the amount they would buy if they could borrow all they want to).
Firms can also exhibit effective demands or supplies that differ from notional demands or supplies. They too can be credit constrained, resulting in their effective demand for goods such as physical capital differing from their notional demand. In addition, in a time of labor shortage, they are constrained in how much labor they can employ; therefore the number of goods they choose to supply at any potential goods price—their effective supply of goods—will be less than their notional supply. And if firms are constrained by excess supply in the goods market, limiting how much goods they can sell, then their effective demand for labor will be less than their notional demand for labor.
The excess demands in different markets can influence each other. The presence of excess demand in one market influences effective demand or supply in another market, which may influence the degree of disequilibrium in the latter market; in turn, the constraints imposed on participants in that market influence their effective demand or supply in the former market.
According to Keynesian economics, weak demand results in unplanned accumulation of inventories, leading to diminished production and income, and increased unemployment. This triggers a multiplier effect which draws the economy toward underemployment equilibrium. By the same token, strong demand results in unplanned reduction of inventories, which tends to increase production, employment, and incomes. If consider such trends sustainable, typically increase, thereby improving potential levels of production.
In the 1960s, Robert Clower and Axel Leijonhufvud did further work on effective demand, and in the 1970s Robert Barro and Herschel Grossman published a well-known model of spillover effects upon effective demand.
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